Women moving women, forward. Effortless fits and performance styles, curated for new routines and crisp temps. We ignite the limitless potential of all girls and women. 

Athleta was founded in 1998 in Petaluma, California, by Scott Kerslake. The brand, initially a catalogue brand, was acquired by Gap Inc. in 2009 for $150 million. Athleta's mission is to inspire active, healthy, and confident women and girls, fostering a community that empowers each other to reach their limitless potential. In 2011, Athleta opened its first store in Mill Valley, California, and has since expanded to over 250 stores in the United States and Canada​​​​​​.

Product Range and Innovation
Athleta offers a wide range of products, including yoga pants, leggings, workout tops, bras, sleep & loungewear, dresses, jackets, swimwear, and accessories. The brand is known for its ethically produced clothing, focusing on performance, sourcing, and sustainability. Athleta stands out for its extended sizing options (XXS-3X), catering to a diverse clientele. The brand also launched Athleta Girl in 2016, extending its empowering message to younger audiences​​​​​​.

Commitment to Inclusivity and Sustainability
Athleta is dedicated to inclusivity, diversity, and social consciousness. The brand actively sponsors female athletes and provides grants to organizations that promote movement for women and girls. Athleta is a Certified B Corporation, emphasizing its commitment to environmental sustainability and ethical production. The brand has made significant strides in using sustainable materials, with about 60% of its gear made from sustainable materials​​​​.

Community and Empowerment Initiatives
Athleta's core values include women's empowerment, inclusive community, and sustainability. The brand’s “Power of She” campaign and AthletaWell community platform exemplify its focus on building a supportive and empowering community. Additionally, Athleta has committed $2 million to grants and organizations dedicated to advancing female connection and confidence through movement​​​​.

The whispers are true! Dive into the fashion deal at Athleta that has everyone talking. Curious yet?

Wait, What? Athleta's Shocking Fashion Deal That Everyone's Whispering About! | Eureka Shopping

Athleta, a subsidiary of Gap Inc., is a premier performance apparel brand, specializing in activewear for women and girls. Founded in 1998, Athleta champions empowerment and inclusivity, offering high-quality products ranging from yoga wear and swimwear to athleisure, designed for various athletic and leisure activities.

Athleta's Top 60% Off Deals & Products

Athleta's Top Deals & Coupons

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